Why young artists pursuing pop-punk are thriving

LILHUDDY, who also translated a TikTok sequel into a loyal fan base, found rapid success in the pop-punk route – and even starred in the Machine Gun Kelly album film, High falls. After signing with Adam Mersel’s Immersive Records (an Interscope imprint) in January, the rising artist released his debut album and scored a high profile brand campaign with Burger King.

Considering TikTok’s role in helping what was once to become new again, it’s only natural for artists like jxdn, LILHUDDY and others to find success by infusing a new flavor into the genre: mixing guitars with hip-hop beats for bites adapted to social media choirs.

LILHUDDY “was really a student of pop-punk,” Mersel says of what first marked him about the artist. “For him it was always about the genre and redefining what it meant to be a youngster in 2020… making that kind of music and doing it in an authentic way that made sense to him and didn’t feel like a copycat or whatever. something like that was derived from something else.

“Even though there’s this resurgence of pop-punk going on, I didn’t feel like [LILHUDDY] made that kind of music so that it would fit in a box, ”continues Mersel. “But I think it’s a blessing because it opened the door to the sound that really resonates with young people and a rediscovery [of this genre] by young people.

Top of the charts artists like The Kid LAROI and Olivia Rodrigo are among those embracing and enjoying the mainstream comeback of pop-punk with songs that heavily rely on the guitar. While the two scored No. 1 non-rock hits with “Stay” and “drivers license” respectively, they also showed a propensity for alternative rock on songs like “Without You” and “good 4 u” (including the last retroactively credited Paramore’s “Misery Business” as inspiration).

And, as Will Calder, director of branding and programming for Florida stations WPOI Tampa and WPYO Orlando, said. Billboard by LAROI and Rodrigo in September: “[They] are the new kings and queens of pop radio right now.

This story originally appeared in the October 9, 2021 issue of Billboard.

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