Axes announced the news of the deal and said it valued the startup at around $ 27 million. HubSpot declined to comment on the price of the deal and, while tweeting about the acquisition, The Hustle CEO Sam Parr wrote, “At the start of my career, I was transparent with money. But I didn’t like the result of sharing this stuff. We are therefore not disclosing the price and HubSpot agreed. I’m taking her to the grave!
In his Press release Regarding the acquisition, HubSpot noted that customers find its products through content such as its YouTube videos and HubSpot Academy.
“By acquiring The Hustle, we will be able to better meet the needs of these scaling businesses by providing educational, business and technology content in their preferred formats,” said Kieran Flanagan, senior vice president of marketing from HubSpot in a press release. “Sam and his team have a proven ability to create content that entrepreneurs, startups and large-scale businesses are deeply passionate about, and I’m excited to bring them on board to take this work to the next level. “
HubSpot reports that The Hustle’s flagship newsletter has 1.5 million subscribers. It also has a subscription offer called Trends and a podcast called My First Million.
“The goal is to create the world’s largest commercial content network,” Parr tweeted. “Soon we’re going to expand into a variety of mediums on a bunch of different topics and we’ll have some really innovative products coming out. We are also going to hire the best content creators in the world.